El Lago Goes Local at National Instruments
El Lago participated in the National Instruments Go Local Fair. We showcased our Tortillas and Chips handing out 5lbs of chips to over 400 National Instruments employees. Companies from all over Austin were a the fair handing out samples and selling their wares. El Lago donated a gift basket of chips and tortillas which was won by one of the employees. Some lucky visitors walked away with a package of tortillas. All were given chips.
El Lago was paired right next to Winston’s Hot Pepper Sauce. This was perfect. Everyone that tried their sauce used our chips. A match made in heaven.
Some of the attendees were excited to see our Probiotic and Gluten free tortillas. Some said they were going to the HEB Grocery Managers to ask for the gluten free tortillas. In Austin if you don’t see an El Lago product in your store, all you have to do is ask the Grocery Manager and he will get in touch with us. We should have it there by the end of the week.
We love doing these events so that we can get the El Lago name out there where people see it. If your company is promoting local companies at a fair let us know and we will see if we can participate.
Holiday Chips!
El Lago has Red & Green chips at most HEBs throughout Texas! These chips are made the same way all of our chips are made with the exception of added color for the holidays. These chips will add a festive ambiance to any occasion.
The Bag is easy to spot. It is white with snowflakes on it. If you turn the bag over you will see the colors pop out at you. Most HEBs will have a display. If you use these chips in a festive way send me your pictures at This e-mail address is being protected from spambots. You need JavaScript enabled to view it so we can post them and give you credit.
Happy Holidays from El Lago!
Charras
It’s Official!
El Lago is now the central Texas distributor of Charras.
What is a Charras? Is it a Tostada Shell? Is it a Chip?
Well yes is the answer. Charras are a fried or baked tortilla that can be used as a base for a Chalupa or if you put them out with salsa, they are chips!
Flavors, WOW, Jalapeno, Chapotle, and Regular Yellow Corn. The spice pops with just enough flavor to enhance your dish, not overwhelm it. Break one up over a salad and it makes for a crunchy flavorful experience. For the traditionalist we have Nopalitos or Cactus and Linseed oil shells. These are the true El Real Sabor Mexicano or Real flavor of Mexico.
For the healthy conscious we have a baked or Horneadas shells. These take the frying out of the product so that unnecessary oil is not added. They are a lighter tostada. We also have the Casera, a home like fried thicker tostada.
With all these Charras it is difficult to make a choice. I suggest take one type home a week until you find your favorite
Hot & Spicy Chips
I got a call today from a Doctor in Giddings saying he tried our new Hot & Spicy Chips and he loved them. These are only out in a few places and you're lucky if you happen to shop at a store they’re in. The big guys don't carry them yet but maybe later this year you will start seeing them at the major retailers. Don't try to come by the factory either. We don't always have them in stock. We only make them for clients when they order and we sell the excess in the local stores for now.
Hopefully that will be a short-term problem since we all like sampling them in the office.
As soon as we get the go ahead from the big guys I will update this post.
El Lago and HEB Spotlight on Texas
Last weekend El Lago participated in a Texas themed weekend. Every product on display at HEB was from Texas. We partnered with Texas Texas Salsa. Both El Lago and Texas Texas Salsa are from Austin so it is a great mix. We had our Regular and Thin chips there and everybody seemed to love them!
We will be doing demo like these from time to time and we will keep you posted.
Food for Lovers Vegan Queso
Food for Lovers produces a vegan queso. This queso is sold exclusively at Whole Foods and is an Austin product. El Lago tortilla chips are the perfect match. The stone ground corn chips fried in 100% Canola oil with nothing added but salt makes a gluten free vegan chip.
See Chris and Crystal Tate sampling their food for lovers queso with El Lago Chips at a Whole foods near you soon. The Queso and other facts can been see at their web page http://food-for-lovers.com/.
El Lago at UT games
UT hasn’t had the best season this year but El Lago has been to every home game with their Tortillas and Chips supporting UT. The Loco Tailgaters have been doing it up at games since 1995 and they know how to do it right! We are happy to support the Loco Tailgaters and their pursuit to support UT students through awarded scholarships
Each week these guys make the game special, like supporting parents weekend for the Pom Squad or the Orange and White groups
You can see them at www.locotailgaters.com and you can get our Chips and Tortillas at any of your nearby stores.
Halloween Chips
Halloween is almost here! That means that we make our Orange and Black Chips! These start showing up in restaurants around this time of year. They are our standard chips colored in a 5-pound bag. If you happen to see them at your restaurant Enjoy!
El Lago and edible Austin
edible Austin has included El Lago in an article called “Chipping Away at Change”. In this article the Author talks with restaurant mangers about why they are using Non GMO corn products including El Lago!
http://www.edibleaustin.com/content/editorial/editorial/656?task=view
Fresh made daily: Our Products
Flour Tortillas
El Lago flour tortillas are made with flour and water and shortening with a little baking powder and a lot of care. The dough is rolled and kneaded and made into balls. Each ball is pressed into a tortilla and baked just enough to remove the water from the equation. Then the tortillas are cooled before packaging. The El Lago tortilla is ready to reheat at home for many uses. The flour tortillas puff up when heated to make the perfect tortilla to accompany your meal.
Probiotic Tortillas
The El Lago probiotic tortilla is prepared in a similar way as our flour tortillas. We use healthy canola oil instead of shortening and add a specially formulated probiotic that gives you the same benefit as a cup of yogurt. The tortillas are baked and cooled before packaging and should be refrigerated after opening. As with our flour tortillas there is no need to reheat these tortillas but heating does bring out the best in all tortillas.
Corn Tortillas
El Lago corn tortillas start out as 100% Non GMO real corn. The corn is soaked with lime overnight and then stone ground into masa. The masa is cut into tortillas, baked and cooled. Each tortilla is checked for uniformity and packaged in small one-pound bags or our large 4-pound bags for families. Our customers seek out this homemade tortilla flavor. This comfort food is a reminder of how things used to be made.


